Digital Entrepreneurship Leads the Future: Master's Thesis by Researcher Yousef Al-Jalal Explores the Path of Small Businesses Towards Excellence and Sustainability
University Media
In an academic setting reflecting the dynamism and advancement of scientific research, the Deanship of Graduate Studies and Scientific Research organized a scientific discussion session on Thursday, April 16, 2026, for a research proposal within the Master of Business Administration program. The proposal, presented by researcher Yousef Mohammed Hazam Al-Jalal, was titled: "Digital Entrepreneurship and its Role in Organizational Excellence: A Field Study of Small Businesses in Sana'a."
The discussion took place under the supervision of Professor Dr. Mohammed Al-Kahali, Associate Professor of Business Administration at the Emirates International University, and in the presence of a scientific committee comprised of distinguished academics:
Professor Dr. Zayed Naji Shawish, Associate Professor Dr. Jabr Al-Sunbani, and the academic supervisor, Dr. Mohammed Al-Kahali.
The session was attended by Dr. Ahmed Al-Baadani, Vice President of the University, and a number of academic and administrative staff members, clearly demonstrating the university's commitment to promoting high-quality scientific research and supporting graduate students in their academic journey.
This research stems from the reality of rapid digital transformations that have reshaped the global business environment, rendering traditional methods insufficient for achieving success, especially for small businesses. The concept of digital entrepreneurship emerges as a strategic tool enabling these businesses to innovate, improve efficiency, and expand into markets, thus contributing to organizational excellence, a cornerstone of sustainability and distinction in a dynamic and competitive environment.
The research also focuses on analyzing the dimensions of digital entrepreneurship, such as digital leadership, innovative culture, and technical knowledge, and their role in enhancing performance efficiency, strengthening adaptability, and delivering genuine added value to small businesses.
During the discussion, the researcher presented a coherent scientific overview that reflected a deep understanding of the challenges facing small businesses and an ambitious vision for how to leverage modern digital tools to build more efficient and flexible business models. The session also featured rich scientific discussions by the committee, focusing on enhancing the research methodology and expanding the study's applied dimensions to serve the realities of the local market.
The Deanship of Graduate Studies and Scientific Research affirmed that these high-quality topics reflect the university's commitment to linking scientific research with the needs of society and the labor market, and to preparing leading figures capable of driving change in the business environment.
This discussion exemplifies the advanced level of academic discourse in the graduate programs at Emirates International University, where the academic vision is integrated with the demands of the digital age, to graduate a generation of researchers and entrepreneurs capable of transforming challenges into opportunities and building a professional future based on innovation and sustainability.
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