The University's Training and Qualification Center announces the organization of a course: 

 

 Modern pharmaceutical marketing 

 

 Presented by Dr. Mukhtar Al-Gharafi, Head of the Department of Clinical Pharmacy at the UAE University 

 

 Course topics: 

 

 1- What is pharmaceutical marketing and what are the most important methods of modern pharmaceutical marketing. 

 

 2 - Pillars, strategy and ethics of pharmaceutical marketing. 

 

 3 - Factors affecting the marketing process and how to develop a successful marketing plan. 

 

 4 - Effective communication, sales and marketing skills, and the ability to persuade. 

 

 5 - The skills of a successful scientific representative, what are the basic roles he must play in the process of promoting pharmaceutical products, and how to successfully achieve the sales goal. 

 

 6 - Identify the types and types of doctors in the labor market and how to deal with each type appropriately. 

 

 7 - How to prepare a CV according to modern international standards for pharmaceutical companies and local and international organizations. 

 

 8 - Personal interview skills, knowledge of the most common questions, and passing them successfully. 

 

 9- How to manage a pharmacy for the first time.

 

 Course features: 

 

 1 - This course is presented by a highly experienced and competent trainer in the field of pharmaceutical marketing, Dr. Mukhtar Al-Gharafi. 

 

 2 - An applied workshop on pharmaceutical marketing, how to market pharmaceutical products, and how to deal with doctors and customers. 

 

 3 - Preparing the student to enter the labor market with the greatest amount of sufficient experience. 

 

 4- A certificate accredited by the UAE University. 

 

 Registration with the Academic Coordinator of the Pharmacy Department during the period June 3-6, 2024 AD 

 

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