Provide a model for measuring the level of business intelligence ripening in the digital transformation environment for electronic business

case study: Yemen Mobile Company

Abstract

This research aims to provide a model to measure the level of business intelligence ripening in the environment of the digital transformation of the electronic business of companies that provide Internet services, which was conducted using the qualitative curriculum based on the apparent approach. The number of participants in this study reached 100 specialists, experts and electronic business managers who worked in the field of providing Internet services in Yemen Mobile, who were chosen using the maximum discrimination method. The data was collected through in -depth and semi -organized interviews and is analyzed using the Clayees method. The results are classified into five levels of business intelligence using the Delphi style (level 1: basic maturity, level 2: frequent maturity, level 3: specified maturity, level 4: orbiting, level 5: improved maturity). After that, a model that includes 33 dimensions and 232 indicators are designed in research literature, where the dimensions and indicators were chosen according to the researcher's opinion and the approval of experts. The five levels of business intelligence are finally distributed and analyzed using the analysis of the confirmation factors in the Smartpls program, the form of support for the model.