Marketing major
About the specialty: Marketing is one of the administrative sciences disciplines that is responsible for all activities undertaken by a company, institution, or project for the purpose of promoting services or products and pushing consumers to buy or for the purpose of publicizing the brand among groups of society. Marketing can also be for the purpose of spreading ideas or concepts among people that are not Commercial in nature, such as election campaigns carried out by candidates, or awareness campaigns, such as advertisements that aim to preserve the environment. The study of marketing aims to provide the student with all the basic skills and knowledge of the principles of marketing, by studying the foundations and principles of marketing, the environment and consumer behavior, knowing the structure of marketing systems, as well as knowing how to prepare marketing research and knowing the functions and tasks of sales management and marketing communications. Marketing research, international marketing and quantitative methods in marketing and materials management. Fields of work for marketing graduates: Advertising Business relationship management Industrial Marketing customers service Retail product development Marketing Services