College of Administrative and Financial Sciences

From the discussion hall to the business market: Emirates International students present a scientific vision that enhances the financial performance of Yemeni companies through CRM.

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From the discussion hall to the business market: Emirates International students present a scientific vision that enhances the financial performance of Yemeni companies through CRM.

From the Discussion Hall to the Business Market: Emirates International University Students Present a Scientific Vision to Enhance the Financial Performance of Yemeni Companies Through CRM

 

University Media

 

In an academic setting reflecting the maturity of educational outcomes and the quality of professional training, the College of Administrative and Financial Sciences at Emirates International University witnessed the discussion of a distinguished graduation project by students of the International Business Administration Department – English Section, entitled: “The Impact of Customer Relationship Management (CRM) on the Financial Performance of Yemeni Commercial Companies.”

 

The project, presented by Abdullah Al-Humaidi, Ahmed Al-Khaldi, Younis Al-Radai, Abdulrahman Matar, Mohammed Al-Makli, and Ali Shuraim, was supervised by Dr. Mohammed Al-Raawi, and embodies a true model of integration between theoretical knowledge and practical application in the Yemeni business environment.

 

The discussion committee consisted of a select group of academic leaders, including: Dr. Emad Al-Ramada (external examiner), Dr. Mohammed Al-Kahali, Dean of the College, Dr. Abdullah Al-Qurashi, Head of the International Business Administration Department, and Dr. Mohammed Al-Raawi. The scholarly discussions enriched the project and highlighted its practical importance. 

 

This study stemmed from a challenging economic reality, offering a precise scientific analysis of the role of Customer Relationship Management (CRM) in improving the financial performance of commercial companies. The research team employed a descriptive-analytical approach, relying on field data from three major companies in the capital city of Sana'a, with a sample of 105 participants from various management levels.

 

The results revealed a striking indicator: a statistically significant positive impact of CRM practices on financial performance, with "knowledge management" emerging as the most influential factor. The research model successfully explained 54.9% of the change in financial performance—a percentage that reflects the strength of the analysis and the accuracy of the methodology.

 

What distinguishes this project is not only its results but also its ability to offer practical and applicable solutions for the Yemeni market by focusing on high-value customers, adopting supporting technologies, and strengthening the organizational structure of CRM.

 

 This achievement underscores that Emirates International University (EIU) goes beyond simply providing traditional education; it cultivates a generation of highly skilled professionals capable of analyzing economic challenges and developing strategic solutions that contribute to corporate sustainability and enhanced competitiveness.

 

This project reflects the advanced level of academic training offered by the university, transforming students from passive recipients of knowledge into influential figures in the business world. It sends a clear message that investing in quality education is the most direct path to building a robust, knowledge-based, and innovative economy.

 

Emirates International University... Where excellence begins, and the future is shaped.

 

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